Archive for September, 2009
Is It Time For A Brand Tune-Up?
The beauty of business is that it evolves. Likely, when you first started your company you didn’t know who your ideal clients were. But as you got in a groove, you probably started to notice that you enjoyed working with certain types of clients or that a unique set of individuals were drawn to your [...]
Focusing on Relationships First, Numbers Second
A while ago I was at a networking function where a guest speaker talked about the power of building relationships with prospects and clients. She said something that really stuck out which, I think, is a great model to conduct business by. She said, “Don’t think of your prospect as your next client. Instead, think [...]
“Can you build my site using…?”
Lately I’ve received a lot of inquiries for websites and blogs, which I love working on. One new trend I’ve noticed, though, is prospects asking, “Can you build it using {fill in program/platform here}?” I’ve been asked to build media in platforms or programs such as Joomla, the web page tool by Google, Squarespace, Mozilla [...]
Consider Cross-Promotions
A great way to market your business is to cross promote with another company. A lot of businesses often overlook this concept as an advertising opportunity which can actually be very beneficial to your bottom line. Here are a few of the “pluses” when it comes to running a cross-marketing campaign: 1. You broaden your [...]
Plans to Re-Create My Website
Every year I start to get a little restless with my website. It’s not my brand or my logo I want to update, but the way my site looks. Keeping the same look for a year or so is a great way to test how a market is responding to your look. Are you getting [...]
Email newsletters that people actually want to read? Blasphemy!
This past month I sent out my e-newsletter for August. 67 emails (out of the 144 sent) opened the newsletter; that’s a 48.6% open-rate! Not bad compared to the industry standard of 17%. How did I ensure my email would be opened by as many viewers as possible? Read on… ——————————- Everyone and their mother [...]
