Archive for August, 2009
If your marketing doesn’t work, it’s probably your fault.
As a graphic designer, I’m often asked for marketing advice. I give my opinions freely, with the disclaimer: this has worked for me, but this might work better for you, etc. Over time, I’ve come across many people who are frustrated with marketing in general, stating that they’ve tried my suggestions before and they “don’t [...]
Bidding Websites (In My Opinion)
Often I hear about bidding websites; sites where graphic designers and other freelance creatives can log on and bid on projects. The premise typically goes something like this: A business or organization has a need for a creative service. They are asked to fill out their project requirements, the amount of money they have to [...]
OC AIGA Panel: What Type of Marketing Materials Are Effective?
I came across this short video of an AIGA conference in Orange County, CA. Very informative and, I thought, inspiring.
Rewarding Referrals
It’s amazing that word-of-mouth advertising really is the number one means of promotion for some businesses. I can honestly say that I’ve received a lot of business this way. Why? Perhaps it’s the trust factor; when someone recommends you to their friend or colleague that person typically trusts the source. Maybe they think, “if so-and-so [...]
Quick and Easy Receipts
How do you handle client receipts? Do you send them automatically, only if requested, or not at all? Since I’ve got a focus on being eco-friendly, I don’t use paper receipts. In fact, I’m rarely asked to supply them in general. Many of my clients prefer filing their invoices and use their banking account management [...]
