Archive for September, 2007
Self-Promotion Sample
In a recent posting (The Art of Self-Promotion from earlier this month), I discussed some ideas on how to promote yourself or your company in a unique manner. With October days away, I’ve decided that I should get a start on my client Christmas gifts this year. I needed to create something that was sure [...]
a little light reading
I’m not sure how many people reading this are thinking of one day starting their own business. Such a task can seem daunting, intimidating and consuming. When I was ready to leave my full-time job at an advertising agency to start my own thing, I wasn’t really sure how to go about it. I couldn’t [...]
Good Manners Equals Good Business
The century-old rule of “treat people how you want to be treated” has time and time again proven its truth to me. In an earlier post, I once talked about how showing people that you’re thinking of them and dropping a client a nice note is a better way to market than to send out [...]
Research, Research
Currently, I’m working on several identity projects for new clients. In beginning the process, it’s important that the client give me as much information about their business as possible – their exact services or products, what their client demographic looks like, future business goals, etc. Without this info, it’s nearly impossible to create a logo [...]
Keeping Clients Motivated
In my experience, it’s not often that graphic designers feel their clients are moving too slow, in terms of project pace. Clients are typically very excited about seeing design revisions and send routine emails to keep the designer informed of thoughts and opinions. The client is very enthusiastic and almost always wants the work to [...]
work sample
A while back I was asked to design a logo for a small business out in California – The Modern Woman’s Divorce Guide. The company strives to help women who are recently divorced – how to move on, legal issues, etc. I was really excited about working with this client as I’m all about being [...]
Season’s Greetings?
I’ve already seen advertisements for business-to-client Christmas cards. Are people really ordering their Christmas cards already?! This got me thinking… In regards to my most recent post, “The Art of Self-Promotion,” I talked about being different and trying to seperate yourself or your business from the crowd. What better opportunity than to not send a [...]
The Art of Self Promotion
“It’s not what you know, it’s who you know.” We’ve all heard this little phrase time and time again. But in the business world, how will those people know us enough to remember us if we don’t stand apart from the crowd? Whether we’re trying to communicate to current or prospective clients, constant self-promotion is [...]
work sampling
Here’s a sample of a current project I’m working on. The client is a spa located in La Crosse, WI. I was told the inspiration for the project was “Alice in Wonderland meets Luxury.” How cool is that? Not only is the concept awesome, but the building looks like a duplicate of the Boston Public [...]
a trend
There’s a trend I’ve been taking notice of lately in graphic design. I think it’s been around for some time, but is becoming more and more prevelant in everyday advertising and graphics. This style is a blend of type and photography meshed with sketches, doodles and hand-written wording. To me, it is reminiscent of the [...]
