branding
Is It Time For A Brand Tune-Up?
The beauty of business is that it evolves. Likely, when you first started your company you didn’t know who your ideal clients were. But as you got in a groove, you probably started to notice that you enjoyed working with certain types of clients or that a unique set of individuals were drawn to your [...]
Plans to Re-Create My Website
Every year I start to get a little restless with my website. It’s not my brand or my logo I want to update, but the way my site looks. Keeping the same look for a year or so is a great way to test how a market is responding to your look. Are you getting [...]
Branding Basics: Six Steps to Build a Successful Business Image.
Brand identity is the single most valuable marketing tool a business has. When you implement these six suggestions, you’re sure to create a sustainable brand and loyal customers.
Does your company have the right logo?
What’s the point of having a logo and why do designers and marketers place so much importance on them? A logo isn’t just a pretty little doodle next to your company name. It’s what people will remember your business by. We’ve all heard that humans are very visual creatures – they respond to images much [...]
Getting Permission for Email Marketing
So… yesterday I gave my little ten minute spiel at my PWN meeting. It went so-so. I flew through it in six minutes, strangely. As I practiced before, I kept going over ten. I got up there and kept thinking, “hurry, hurry!” I honestly was suffocating myself in front my peers – I was forgetting [...]
Last Promotional Idea (for now)
I have to be honest. I thought by offering a promotional idea every day would not only help folks out, but give me something to write about. It did both, sure. But I think I’m ready to offer different advice. That said, I found an awesome list today of promotional ideas for the new year. [...]
Why Branding?
There are many business owners out there who haven’t caught on to the branding phenomenon. Some believe that graphic design is simply reduced to colors and fonts arranged in an organized fashion. They’re not meant to communicate or generate a feeling. Instead, those fonts and colors just look pretty. It is this lack of understanding [...]
