selling
Focusing on Relationships First, Numbers Second
A while ago I was at a networking function where a guest speaker talked about the power of building relationships with prospects and clients. She said something that really stuck out which, I think, is a great model to conduct business by. She said, “Don’t think of your prospect as your next client. Instead, think [...]
“Can you build my site using…?”
Lately I’ve received a lot of inquiries for websites and blogs, which I love working on. One new trend I’ve noticed, though, is prospects asking, “Can you build it using {fill in program/platform here}?” I’ve been asked to build media in platforms or programs such as Joomla, the web page tool by Google, Squarespace, Mozilla [...]
Post Prices Online?
I’ve debated for a while now whether or not it’s wise to post my service prices on my website. It seems some companies do it, others don’t, and I can certainly see the pros and cons of publishing this info. Here’s what I’m thinking: Pros: 1. Posting my prices online will act as a filter. [...]
Your Design Expertise, That Designer’s Rate
Have you ever had a client tell you your rates are too high only to have them work with another designer? Have they ever come back to you a while later with the other designer’s work and asked you to critique it? It seems this trend shows itself from time to time; the “loop hole” [...]
Graphic Design: Wedding Invitations
I used to do quite a bit of graphic design for weddings. Projects would include invitations, ceremony programs, reception table numbers and name cards, thank you notes, etc. I realized after a while that this type of design is a world of its own. I like to work with my clients one-on-one and the nature [...]
Lady Katherine is Up and Running
For the past couple of months I’ve been working on a new business client located here in Hudson. Lady Katherine’s Pole and Fitness Studio just opened two weekends ago on February 14th. The business is geared towards pole dancing as a form of fitness while teaching women self-confidence and empowerment. There had to be a [...]
Branding Basics: Six Steps to Build a Successful Business Image.
Brand identity is the single most valuable marketing tool a business has. When you implement these six suggestions, you’re sure to create a sustainable brand and loyal customers.
Holiday Logo Promotion
Not only is it the holiday season, but the economy’s tight. Therefore, I decided to run a promotion on my logo pricing. The idea is to help start-up businesses be able to purchase a logo package at an affordable price to help kick of their business for 2009. I ran the promotion below as an [...]
How to Price a Logo
I think it’s important to stay up-to-date on what logo rates are like. While they vary from place to place, and even from designer to designer, it’s important that my pricing stays competitive but profitable. I came across an article today that explains an approach to logo pricing that I haven’t heard of before. I [...]
Lowering Rates?
Lately I’ve been reading a lot of articles about hourly rates and the effect our country’s recession is having on them. Many freelancers are lowering their rates to keep business flowing in as much as possible, since consumers and businesses are cutting back costs. Other designers are doing away with hourly rates altogether, creating one-stop [...]
