marketing
13thirtyone has finally joined Facebook®!
I know I’m a little late in joining the game for promoting my business on Facebook®. Truth be told, I’ve been on there for a while with a personal account, but never for my business. As a sucker for new social media marketing opportunities, I decided I’d finally take the plunge and see what this [...]
It’s A New Year and It’s Time to Update Your Website
As business owners, we have a lot on our plate. More often than not, we forget to maintain our business. Things like marketing, organizing, and paperwork get put on the back burner. While I know what it’s like to get busy, there’s absolutely one thing you shouldn’t forget to maintain. Your website. Websites are a [...]
Client Holiday Gift 2009
Every year I like to send my clients a bottle of wine for the holidays. It’s a gift most clients get very excited about and it gives me an opportunity to show off a little work as I design the label myself (if you’re interested in doing the same, I go through PersonalWine.com). My client [...]
Only 2 Days Left to WIN a Marketing Makeover!
There’s only two days left to win a marketing makeover worth over $10,000.00. For full contest rules and entry information, click here.
13thirtyone New Website Launch
I kept my word and worked hard these past few months to not only update, but redesign, the 13thirtyone website. A few screen shots of the new site are below: My goal was to create a website that was more corporate in feeling. I still wanted to incorporate my style, but wanted the look to [...]
Focusing on Relationships First, Numbers Second
A while ago I was at a networking function where a guest speaker talked about the power of building relationships with prospects and clients. She said something that really stuck out which, I think, is a great model to conduct business by. She said, “Don’t think of your prospect as your next client. Instead, think [...]
Consider Cross-Promotions
A great way to market your business is to cross promote with another company. A lot of businesses often overlook this concept as an advertising opportunity which can actually be very beneficial to your bottom line. Here are a few of the “pluses” when it comes to running a cross-marketing campaign: 1. You broaden your [...]
If your marketing doesn’t work, it’s probably your fault.
As a graphic designer, I’m often asked for marketing advice. I give my opinions freely, with the disclaimer: this has worked for me, but this might work better for you, etc. Over time, I’ve come across many people who are frustrated with marketing in general, stating that they’ve tried my suggestions before and they “don’t [...]
Rewarding Referrals
It’s amazing that word-of-mouth advertising really is the number one means of promotion for some businesses. I can honestly say that I’ve received a lot of business this way. Why? Perhaps it’s the trust factor; when someone recommends you to their friend or colleague that person typically trusts the source. Maybe they think, “if so-and-so [...]
Marketing in a Recession Video
As the recession continues, I often wonder if I’m doing enough to make my services affordable to my clients. Adapting my process to better fit their budget is something I continuously work on. Lowering my rates all together crosses my mind regularly. I came across an interesting video today about marketing to customers in tight [...]
