design
Business Card Re-Design
Just recently I decided it was time to update the design of my business cards. I really liked the overall design of the card, but there were just a few items I wanted to tweak. Here’s a look at the original: I still wanted to keep the overall design as I like that a person [...]
Should You Divorce Your Designer? Five Signs It’s Time to Find a New Creative Professional.
While many readers of this blog are designers and other creatives, many individuals looking to gain a little self-promotional know-how are regulars as well. I wanted to take today’s post to communicate directly to the latter audience. Perhaps some of these points can serve as good refreshers for us designers though, and remind us of [...]
Scenario 7: Let’s Go A Different Direction
Say you’re pretty far into a project. You’ve asked for the client’s approval and have received it over and over along the way. You’re just about to wrap things up and then one day, out of the blue, the client tells you the project solution isn’t what they really wanted. I once ran into this [...]
PWN Trade Show
Yesterday was the PWN Annual Conference, which I participate in annually. The conference is split between a trade show at the beginning and a speaker presentation during the second half. You can find out more PWN details here. Lindsay Berger of Inkwell Marketing and I have been doing a lot of cross-promotion lately so we [...]
Paws for Art Logo Progress
Sorry I haven’t written lately! I’m fortunate enough to be chaotically busy with client work plus I’m in the midst of planning a trade show event. Lots of posts to come that will show off my exhibit booth and I should be able to post some new designs soon as well. Enough on that though. [...]
Five big logo mistakes that will cost you.
Your business logo is the centerpiece of your brand and the most recognizable feature of your business. And, while I know you understand this conceptually, I am continually amazed at how lightly business owners take the creation of their logo. To help you make the most of your brand, I’m going to share the top [...]
Working With Clients From Afar
I received the following question via email yesterday from Dana, and thought the topic might make an interesting post: Hi Angela, I have recently started following your blog. You give really great advice and I honestly can say your design business has been an inspiration to me. I am currently a fourth year communications student [...]
Branding Basics: Six Steps to Build a Successful Business Image.
Brand identity is the single most valuable marketing tool a business has. When you implement these six suggestions, you’re sure to create a sustainable brand and loyal customers.
Barack Obama Poster Series Analysis by Artist Shepard Fairey
I think most of us were feeling a little giddy after yesterday’s inauguration events. In trying to keep in the spirit of things, I was hoping to publish this post yesterday, but time got away from me. However, this article is very interesting and something I think most designers would appreciate. The iconic “OBEY,” “CHANGE,” [...]
How to Present Logos to Clients: Logo Wheel Idea
When it comes to showing clients my graphic design work in person, I like to offer them samples of actual client work to look at. Some people paste their pieces onto illustrations boards. Others slip brochures and magazine designs out of pocket portfolios, keeping their work protected between sleeves. These ideas work well, but for [...]
